For Immediate Release

Industry Leaders Team Up to Create a Single Shop Performance Value (SPV™ Rating)

ANAHEIM HILLS, Calif, Monday, February 15, 2010
CynCast’s approach to measuring collision repairer performance is the first of its kind in the industry. The concept behind the SPV™ Rating program is to provide a simple single value that blends different key performance indicator (KPI) values, many of which are already in use today. In addition to producing a single value, the group focused on creating standard definitions for each KPI value included in the calculation of the SPV™ Rating.

The SPV™ Rating program is comprised of the following key metrics:
• Severity – Repair cost, calculated by median and mean to balance work mix
• Cycle Time – Rental cycle time, as published by ERAC and others
• Estimate Accuracy – Supplement dollars over original estimate value
• CSI Net Promoter – Would vehicle owner recommend the repairer to family/friends
• I CAR Status – I CAR Gold status and years of achievement
• Management System – Recognized management system for increased data accuracy
The standard SPV™ Rating measures a repair shop’s performance against the overall market average performance in the MSA (Metropolitan Statistical Area) in which they compete. The methodology for the standard SPV™ Rating is consistent across all markets and all repair shops. The group also recognized that repairers and insurers need the ability to drill down further. This is where the SPVi™ Rating (a measurement of shop performance with a specific insurance company) and the SPVm™ Rating (a measurement of performance between collision shops based on a specific make of vehicles being repaired) come in.
Said Doug Kelly, President & COO for CynCast, “The group felt it was really important to help repair shops understand their performance against other repair shops in their own market, while at the same time simplifying the current reporting that is in the market today. Repairers and insurers are inundated with too much information. It’s been our goal to cut through the clutter and provide one independently verifiable number repairers and insurers can trust.” Kelly went on to point out, “Of all the reports we’ve created over the years, the most successful was a simple two column report,” adding, “And if two is good, one number is even better.”
Eddie Cheskis, CSO Gerber Collision & Glass is hopeful that the SPV™ Rating program will help facilitate greater transparency with Gerber’s insurance clients, while simultaneously reducing the amount of management required both by Gerber and its insurance clients in the administration of various DRP relationships. Cheskis said, “Repairers are being measured against all sorts of conflicting and overlapping KPI measurements. Even when there is agreement on a KPI value, we’ve noticed differences in the way they are calculated between companies.” Cheskis added, “The goal with this program is to have a shared definition of the KPIs as well as utilize Cyncast for independent, objective, verifiable measurement of them as a way to create verifiable trust and performance based relationships that provide sustainable value to our insurance clients, their policy holders, and Gerber. Simply put, it is about measuring the performance of providing timely, quality, cost effective repairs in a consumer friendly environment”

ABOUT SPV™ RATING STEERING COMMITTEE

The committee members responsible for helping develop the SPV™ Rating program included Eddie Cheskis, CSO and Tim O’Day, President & COO from Gerber Collision & Glass, Rex Dunn, CEO True2Form Collision, Mike Quinn, CEO 911 Collision Centers, Paul Kraus, CEO Craftsman Auto Body, Chris Pohanka, VP Operations, Pohanka Collision, Dave Smith, VP Technology Solutions, Enterprise Rent-A-Car, Erick Bickett, CEO Fix Auto, John Edelen, CEO I-CAR, Rollie Benjamin, CEO and Tim Adelmann, Executive VP, ABRA Auto Body and Glass, Scott Wendel, Auto Physical Damage Manager, Amica and Randy Hamlin, Professor, California State University, Fullerton.


For more information, contact Doug Kelly, President and COO of CynCast, at dkelly@cyncast.com.



For more information visit: www.collisionspv.com.

For more information on Cyncast,
contact Liz Stein at 1-714-279-2027,
or visit the web site at http://www.cyncast.com